System , method and computer
US11354682B2 Patents
(57) claimer . Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described . Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are cre ated using various product attributes . Visual creatives, termed as ad -templates are created to control the visual and interactive aspects of the ad , including ad- size , color, as well as product attributes that are displayed in the a
17 claims. 149,353 characters of text.