Methods and apparatus to estimate population reach from different
US11323772B2 Patents
Example methods, apparatus, systems, and articles ofmanu facture are disclosed to estimate population reach for dif ferent unions based on marginal ratings. An example appa ratus includes aa reach determiner to determine a population reach estimate of a union of time intervals for which media ratings data is available , the population reach estimate based on a pseudo universe estimate of a population audience corresponding to the union of the time intervals; a pseudo universe determiner to determine a pseudo universe estimate of a recorded audience corresponding to the union of the time interv
15 claims. 101,999 characters of text.