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Methods and apparatus to

US11115710B2 Patents

Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data . Example apparatus disclosed herein include a synthetic panel generator to (i ) generate a synthetic panel correspond ing to a duration of time , the synthetic panel to be generated based on (a ) a seed panel and (b ) duration constraints based on return path data reported by a plurality of media devices, the synthetic panel representative of audiences of media presented by the plurality of media devices during the duration of time , and (ii ) generate synthetic respondent level

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