System and method for targeting
US11100543 Patents
A method of presenting information to a party through a messaging application is described . Responsive to receipt of a communication from a party ( e.g. , the first user), a reply is sent. The communication and the reply is presented in an interface to the sender. The messaging system determines matching content that is relevant to one or both of the communication and the reply and determines a quality of the match . Determining the quality of the match may include determining a score for an advertisement based on the advertisement's responsiveness to content identified in the reply message t
10 claims. 133,937 characters of text.