US11074625B2
patent
Methods, systems , and apparatus include computer pro grams encoded on a computer -readable storage medium , including a method for providing content. A linking is provided of identifiers for users or devices known to a content delivery service . Each identifier is associated with the user or device in a specific context. The linking includes first and second identifiers. A request for content is received that includes either the first or second identifier. Bidders in an exchange are identified that have expressed an interest in
11 claims. 96,185 characters of text.