Dynamically modifying activation behavior of a computerized graphical advertisement display
US10922715B2 Patents
( 57 ) A server computing device receives a request for graphical display source code for a computerized graphical advertise ment display. The server generates the source code com prising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client deter mines whether the user intended to activate the display via the captured event, based upon characteristics of the user interac
39 claims. 89,735 characters of text.