Systems and methods for
US10853730B2 Patents
(57 ) Systems , methods, and computer -readable storage media that may be used to generate a category Bayesian hierarchi cal model . One method includes receiving a brand data set for each of a plurality of brands within a category, each brand data set comprising content input for a particular brand of the plurality of brands for a plurality of media channels at a plurality of times and a response for the particular brand of the plurality of brands at the plurality of times . The method includes determining a plurality of infor mative priors by generating a category Bayesian hierarchical model
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