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US10795959B2

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The present disclosure is directed to a technique for reducing a content item . The system can receive , from a messaging application executed by a first computing device , a first portion of a message and select a first content item based on the first portion of the message . The system can receive a second portion of the message and select a second content item based on the second portion and the first portion. The system can replace the first content item with the second content item . The system can provide instructions to the messaging application executed by the first computing device to convert a term of the message to a hyperlink for the second content item prior to transmission of the message from the first computing device to the second computing device via the messaging application. latency in converting a term in a message to a hyperlink to

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