US10789276B2
patent
Systems and methods for predicting content performance with interest data include receiving a content selection request that includes a client identifier. One or more topical interest categories associated with the client identifier may be used as inputs to a prediction model to predict the likelihood of an online action occurring as a result of third -party content being selected . The predicted likelihood may be used to select third -party content.
17 claims. 77,791 characters of text.