Systems and methods for using
US10636060B2 Патенты
The present disclosure is directed to methods for identifying a user by a demand side platform (DSP ) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user . The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bi
Притязаний: 20. Знаков текста: 361 301.