US10580039B1
патент
(57) Systems and methods for entity -based searching with con tent selection include receiving a search query and deter mining that the search query corresponds to a search entity. The search entity may be associated with an online action , thereby forming an entity -action pair. Auction parameters that specify the entity -action pair may be used to select third -party content. A visual layout for the third -party con tentmay be generated based on the relationship between a search query and the entity -action pair and used as part of
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