Suggesting and/or providing
US10580033B2 Патенты
(57 ) Keyword suggestions that are category -aware (and field proven ) may be used to help advertisers better target the serving of their ads , and may reduce unused ad spot inven tory. The advertiser can enter ad information , such as a creative, a landing Webpage , other keywords, etc. for example . A keyword facility may use this entered ad infor mation as seed information to infer one or more categories . It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories , Webpage infor mation , etc.). For example, an advertiser may be provided with c
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