US10515132B2
patent
Methods, systems, and apparatus, including computer pro grams encoded on a computer storage medium , for optimiz ing transmission of digital components . In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components . Based on the next highest eligibility value , a baseline transmission value required to be submitted for distribution of the given digital component is determined . A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value .
13 claims. 88,033 characters of text.