Automated creative extension selection for content performance optimization
US10489818B2 Patents
Systems and methods for optimizing content performance using creative extensions are provided . A content generation system receives request for a content item for presentation on a client device . The request includes an indication of a serving context for the content item . The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple differ ent potential creative extensions. Each of the potential creative extensions defines a different action that occurs in
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